The key to effective monetization starts with creating some unique content, as well as building a strong audience. However, there’s another side to this that we don’t often talk about – finding a good ad provider. Yes, not all ad networks are the same, as we’ll discover when comparing the key differences between Ezoic vs Gourmet Ads. But does picking the right ad provider matter?
Indeed, it does. Matching your site with the perfect ad provider could better maximize your ad revenues, thus, accelerating its growth. Besides that, how ads behave and appear on your site can impact other consequential aspects. For instance, optimizing the user experience and gaining better engagement. These are the issues that Ezoic vs Gourmet Ads attempts to solve.
In the case of Ezoic, they adopt bleeding-edge AI and machine learning to dynamically change the ad layout on our page. Thus, creating a tailored experience for every visitor. Gourmet Ads, meanwhile, focuses primarily on unique advertising models for all things food and culinary. In that scenario then, could Ezoic vs Gourmet Ads be an easy decision to make for your site?
What Is Ezoic?
Let’s begin by discussing more about the former in Ezoic vs Gourmet Ads. Ezoic sits right near the top of the leaderboard among premium ad providers. Currently, they feature over 10,000 publishers on their network. All of whom are attracted to their unique approach to leveraging AI and machine learning. Thus, letting that intelligent computation change up the ad layout.
Over time, it can learn what ad layouts work best and what doesn’t. For example, altering the sizing of ads, what type of ads appear, where they show up, and how many to display. It all happens on the fly in real-time, as Ezoic would automatically and dynamically alter this for each site visitor. In doing so, it nets a more personable experience and earns you higher ad revenues.
Ezoic also has a few other benefits for publishers…
- A hands-off model, where you really only need to set up the ad placeholders at the beginning. Once that’s done, that AI and machine learning will automatically tweak and refine them.
- Automated ad management, as you don’t have to worry about continually needing to optimize the ad layout. Machine learning will study the behavior of your users to fine-tune the ads.
- Offers a wide variety of ad types and ad layouts, and Ezoic can maximize its placement to net you higher ad earnings. While at the same time, keeping a good balance on the UX.
- Access to additional tools and services, as you get a lot more besides the ads. Ezoic has tools to help with SEO, hosting videos, hosting content on their CDN, speeding up page loading, and more.
- Provides in-depth data analytics and insights that you could study. This can provide valuable data on how to best manage growth, alongside the higher ad yields that Ezoic offers.
What Is Gourmet Ads?
So then, how about the latter in Ezoic Vs Gourmet Ads? Well, they certainly have very different target audiences. While Ezoic can generally monetize practically any niche, Gourmet Ads focus more on food. This includes anything from cooking to culinary highlights and even shows ads that cater to grocery shopping and more. As such, they’re a great fit for food blogs.
According to their own metrics, most of their audience is female, with a desire to spend more on high-quality groceries, and want to learn about cooking. This doesn’t just encompass recipes or food items, but also looks into kitchen appliances, wellness, culture, and trends. This is then accompanied by Gourmet Ads’ extensive network of advertisers and programmatic advertising.
To summarise, some of the unique traits and benefits of Gourmet Ads include…
- A highly focused ad provider, with high-profile food-related advertisers and over 100-million unique audiences across thousands of unique culinary-focused blogs and channels.
- Provides a wide variety of ad formats and types. These can include targeting audiences across unique advertising banners, such as video or even audio advertising for podcasts.
- Programmatic advertising to help optimize your ad revenues and user experience. This can be done thanks to their data science and machine learning processing to boost KPIs.
- Expansive marketplaces and exchanges for advertisers to bid on ad spots on your site. These can help net your site higher ad revenues over time with handsome payouts through bidding.
- Has dedicated support teams to help your site with onboarding, as well as to provide insights into growth and monetization. With this, they also provide extensive data analytics.
What Are The Key Differences Between Ezoic Vs Gourmet Ads?
Having now introduced you to both Ezoic vs Gourmet Ads, here’s how they differ…
Minimum Traffic Requirements
Both Ezoic vs Gourmet Ads are pretty approachable if you’re a small and upstart blog. Though, Ezoic has a lower barrier to entry, thanks to their Access Now program. With this, even those publishers with fewer than 10,000 monthly pageviews can still monetize with Ezoic. Gourmet Ads, on the other hand, requires that your site has at least 10,000 monthly pageviews to qualify for monetization.
Traffic Location
Ezoic one-ups Gourmet Ads when it comes to where your traffic comes from. Ezoic is able to comfortably support monetization for publishers with international audiences. Gourmet Ads, meanwhile, requires that your site’s traffic mostly originates from the US, UK, Canada, New Zealand, or Australia. Otherwise, you might not be able to monetize as well with them.
Niches And Genres
If you’re a publisher that focuses on food culture, recipes or cooking, and culinary lifestyles, it may be more suitable to join Gourmet Ads. They’ve partnered with advertisers that promote specifically food-related ads, and have built a unique audience around all-things food. On the flipside, Ezoic could easily monetize any sort of niche and genre very effectively, as well.
Setup And Integration
Both Ezoic vs Gourmet Ads is easy to integrate and set up for your site. Gourmet Ads have a slight upper hand, as most of the settings and configurations are done on their end. Ezoic’s system does grant you far more control and granular options, though. Unlike Gourmet Ads, Ezoic allows you to fine-tune the ad layout and individual settings even further, and configure it to your heart’s content.
Approval Time
Ezoic vs Gourmet Ads both has review processes for publishers before they’re allowed to run ads on their site. In the case of Ezoic, their approval process takes between 1 to 3 days. There have been times when sites would be approved for monetization within hours. Gourmet Ads take a bit longer, up to 1 week for a review. Once that’s done, you can start putting ads.
Revenue Model
Ezoic pays out to publishers based on the EPMV metric (earnings per thousand visitors). With Gourmet Ads, you’re dealing with a more common CPM model (cost per thousand/mille). As such, earnings are tracked based on every 1,000 visitors (EPMV) or every 1,000 impressions (CPM). From what we’ve learned, EPMV is a more accurate and holistic way to track site-wide traffic.
Ad Unit Types
Ezoic vs Gourmet Ads also offers publishers a diverse array of ad units to choose from. Header bidding, the most lucrative one, is available on both providers. Besides that, there are native ads, sponsored ads, high-impact ads, anchor ads, video ads, and more. They each have varying sizes and placements, as well as being optimized well for desktop and mobile browsers.
Payment Window
Should you need to withdraw your ad earnings in a pinch, Ezoic is able to process that within a smaller payment window. They follow a NET 30-day timeframe. In other words, your January ad revenues will be paid out by the end of February. With Gourmet Ads, they use a longer NET 60-day timeframe. As such, your January ad earnings will be paid out by the end of March.
Which Is Better, Ezoic Vs Gourmet Ads?
Having looked at the key differences between Ezoic vs Gourmet Ads, who’s the better provider for your website? Well, if you’re a food and culinary-focused publisher, it’s worthwhile giving Gourmet Ads a try. They have the experience, networking, and audience that can best suit a website dedicated to all things food, cooking, recipes, lifestyle, groceries, and wellness.
However, you’re all out of luck if you create content around a different niche. For example, a focus on tech, cars, games, travel, finance, sports, and so on. If you’re in the latter category, Ezoic is certainly one of the best ad providers out there. They have the right technology that can help with maximizing your ad revenues. Thus, catalyzing your website’s future growth.
Aside from that, you also have to consider what you’re earning in return. Ezoic can monetize sites where audiences are borne internationally. And, you gain access to numerous other tools and services once you sign up for Ezoic. This is in addition to their 25% ad revenue guarantee, which proves just how confident they are that you’ll earn more than competing providers.
If you can’t earn at least 25% more in ad revenues within 30 days, Ezoic will pay the difference! All in all, Ezoic is a far better ad provider for most publishers, especially if your content revolves around topics other than food. If you’re a food blogger then, Gourmet Ads might be the perfect partner for you. Otherwise, stick with Ezoic if you want to earn as much as possible from ads.