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Ezoic Vs Taboola

by Paul
Ezoic Vs Taboola

For those who are keen on monetizing online content, your options are plentiful when it comes down to choosing the right ad provider. Most people often default to AdSense, but there are a lot of better alternatives out there. Oftentimes, this leaves publishers like you and me needing to choose carefully, such as between Ezoic vs Taboola. So then, who’s the better ad network?

Naturally, you’ll have to diligently analyze their offerings, and ascertain whether they’re the ideal partner to have. Bear in mind that ad providers are more than just platforms where ads are served from. No, as they could otherwise greatly impact your site, for better or worse. Specifically, we’re talking about the end-user experience, as well as building up organic growth for your site.

With that being said, in comparing Ezoic vs Taboola, which ad provider would be most suitable for your site? Might you value Ezoic’s clever use of AI and machine learning to optimize the ad layout on your site to maximize ad revenues? Or, perhaps you prefer Taboola’s fine-tuning and contextual targeting of ads, as well as their more social features? So, let’s find out more…

What Is Ezoic?

In the first half of comparing Ezoic vs Taboola, let’s take a closer look at Ezoic. They’re among the premier ad providers out there, with more than 10,000 publishers aboard their network. A good reason why they’ve garnered such a strong userbase is the unique nature of how they optimize ads on your website. Specifically, through the use of AI and machine learning.

Altogether, Ezoic can learn and understand the behavior of the folks visiting your site. Parceling all that data, it could best design and calibrate your site’s ad layout based on what its computation thinks is the most ideal set-up. In theory, the AI and machine learning combo want to tailor ads for each user that’ll help to boost impressions and engagement.

Ezoic Vs Taboola

This works pretty well in practice. Ezoic could test thousands of combinations, varying the ad layout on your page based on their placement, density, sizing, and type of ads that appear. With the passing of time, it’ll keep learning and improving on itself, while also ensuring that it won’t adversely impact the user experience. In return, publishers net oft-high ad revenues.

Ezoic’s Key Features

There are several upsides to choosing Ezoic’s premium ad network, including…

  • Automated Ad ManagementOnce you’ve already set things up, you don’t need to continually monitor those ads. Ezoic’s AI and machine learning will automate the optimization accordingly.
  • Perfect Balance Of Ads And UX – Usually, showing ads on a page will somewhat impact the user experience. This isn’t the case with Ezoic, as it’ll maintain a perfect balance between them.
  • Plenty Of Incentives – Besides yielding you higher ad revenues, Ezoic offers publishers plenty of other incentives such as grants. Not to mention, their 25% ad revenue guarantee program.
  • Variety Of Add-On Services – Once you sign-up for Ezoic, you’ll gain access to numerous other tools to manage your business, such as optimizing SEO, hosting videos, and more.

What Is Taboola?

With Ezoic out of the way, let’s now look at the other contender in Ezoic vs Taboola. Equally, it ranks as one of the largest ad providers in the world, with more than 9,000 publishers on its network. One unique aspect of Taboola’s approach to monetization is the most social and personable aspect of their adverts. This has been incredibly effective at gaining user engagement.

They even have a newsfeed-style ad layout, where your site’s visitors can scroll through them, akin to a social networking platform. This newsfeed brings relevant or trending news articles right in the ad placeholder itself. Even a quick glance can easily gain a strong impression from your users, further boosting your ad revenues. Taboola also leverages its partnerships, too.

Currently, they feature the largest marketplace for sponsored content from their wide pool of premium advertisers. Moreover, they’re able to combine that newsfeed from earlier with built-in video ads for a more interactive (yet, non-intrusive) experience. It’s apparent that Taboola’s primary focus for publishers is building a strong audience, while also maximizing ad earnings.

Taboola’s Key Features

Some of the noteworthy benefits of monetizing with Taboola include…

  • Detailed And Actionable Insights – As the publisher, you can take editorial control over all your content to further enhance its performance, such as through A/B testing to boost the SEO.
  • Audience Exchange – To help drive traffic into your site, Taboola even lets you exchange traffic with your partners. Or, trusted third-party sites, and keep track of their user engagement.
  • Video Player – While you could host your videos on YouTube, you could otherwise embed them through Taboola, instead. There, you could even monetize it through Taboola’s ads.
  • Additional Tools – Publishers on Taboola gain access to a wide variety of add-on solutions. They include the ability to filter out keywords, promote content, categorization, and more.

What Are The Differences Between Ezoic Vs Taboola?

Now that we’ve studied the basics of Ezoic vs Taboola, we can better spot the differences between them. There are certainly quite a few of them…

Ezoic Vs Taboola

Minimum Traffic Requirement

Ezoic is much more approachable, with its Access Now program designed for publishers with fewer than 10,000 monthly pageviews. On the other hand, just to qualify for monetization on Taboola requires you to have at least 1-million monthly pageviews.

Approval Time

Ezoic vs Taboola do at least match in how long it takes for them to approve a site for monetization. Ezoic usually takes between 1 to 3 days for approval. In Taboola’s case, this often requires at least 1 business day, or sometimes more for an in-depth review.

Pricing And Fees

Ezoic follows a simple 10% ad revenue sharing model as the cost you’ll have to pay for their services. Taboola’s is a bit more complicated. They’ll take a cut based on your site’s CPC (when someone clicks on an ad) and CPM (when someone views an ad).

Ad Revenues

It’s quite clear that Ezoic is more lucrative when it comes to ad revenues. Their average CPM and RPM can sometimes be 2x or 3x as high as Taboola. However, we’d argue that Taboola’s primary focus on audience building might suit some publishers better.

Ezoic Vs Taboola

Ad Formats

Ezoic vs Taboola approach formatting the ads very differently. Ezoic is much more conventional, with typical images and sometimes animated advert units. Meanwhile, Taboola’s newsfeed-style ad units are very distinct, as do their video-style ads and other widgets.

Data Analytics

Both Ezoic vs Taboola feature extensive analytics for publishers to ponder over and scrutinize. Ezoic generally has more metrics to compare, including obscure ones. As for Taboola, their dashboard focuses more on the editorial and audience-building side of things.

Payment Timeframe

If you need your ad revenues paid out in a hurry, Ezoic lets you withdraw your earnings after 30 days once a month is over. That’s the standard for most ad providers. In contrast, Taboola will hold your money for 45 days before you can withdraw.

Add-On Services

As a publisher, Ezoic and Taboola provide quite a lot of additional tools and solutions for other aspects of running a site other than ads. Comparatively, Ezoic offers more, such as optimizing title tags for SEO, hosting your site on a free CDN, and plenty more.

Between Ezoic Vs Taboola, Which One Is Better?

Well, that just about rounds it up for our brief comparison on Ezoic vs Taboola. So, which one is a better and more superior ad provider, Ezoic or Taboola? From what we’ve learned, choosing either one is a matter of preference, as they each have their specialties. For you to make that call, you’ll first have to assess your goals and priorities, as well as aspirations for your site.

Should your primary concern be maximizing ad revenues and optimizing the user experience, Ezoic seems to be the ideal choice. Commonly, Ezoic’s ads tend to out-earn much of its rivals, while also balancing that neatly with a clutter-free UX. Plus, you get more for your money, in the extra tools and services that Ezoic handily throws in. And, they’re easier to approach for smaller publishers.

But what if your site is already gaining a huge amount of traffic? And, you don’t worry too much about ad revenues, but would rather put more emphasis on building a loyal and engaged audience? If that’s the case, Taboola should be your go-to partner. They offer some genuinely interesting as well as insightful ways to keep your users hooked, such as their newsfeed-style ad units.

While Ezoic vs Taboola does share some similarities, we can see that there are definitely plenty of differences between them. At the end of the day, you’ll have to choose carefully between high ad revenues, or enhanced audience building. Or, and if your website is too small to qualify for Taboola, then Ezoic is certainly a brilliant choice. Plus, you’ll get to earn a lot more, too!

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