In today’s day and age, monetizing online content is both easy and challenging. It’s fairly easy to earn money through the web… Just put a few ads on a page, get some clicks, and wait until the cash starts rolling in. However, the difficulty is finding the right ad provider to supply those adverts in the first place. When comparing between Ezoic vs Sortable then, who’s better?
There are really only two things that you have to worry about. Firstly, how much can you earn in ad revenues from one ad provider to the next? Secondly, how much of an impact may their ads have on your site’s user experience, future growth, and content creation. In comparing Ezoic vs Sortable, these conundrums are solved through cutting-edge solutions and in-depth analytics.
With Ezoic, they’re using the best in artificial intelligence and machine learning to understand your audience, before using smart computation to dynamically tailor the ad template on your page. Meanwhile, Sortable aims to achieve high ad revenues and good UX with data analysis and on-page optimizations for a wrath of unique display ads. Here’s how they compare…
What Is Ezoic?
To start off, let’s learn more about the former in Ezoic vs Sortable. Ezoic is a premium provider of online display advertising. It currently has more than 10,000 publishers on its network. It mostly comes from their unique model of using artificial intelligence and machine learning to optimize the ad layout on your page. This is done by analyzing how your users behave.
In doing so, Ezoic’s AI and machine learning algorithms would understand the best ad layout and will change that dynamically. Between visitors, the same AI and machine learning would alter the placement, density, sizing, and type of ads that appear. All to gain better interaction and engagement from your audience. Thus, netting you higher ad revenues over time.
There are a few other unique characteristics of using Ezoic’s ad computation, such as…
- Automated ad placement, as Ezoic’s AI and machine learning processing, would alter how ads would appear. This ad layout will dynamically change from one visitor to the next.
- Maximizing the number of ads that appear, but without being overbearing. This not only nets you higher ad revenues, but also a more optimized and slicker user experience.
- Picks and chooses the most relevant ads for each site visitor, and automatically changes where ads appear, how many of them show up the sizing of each ad banner, and the type of ads.
- Set-it-and-forget it, where you only need to tweak the ad layout at the beginning. Once that’s done, you don’t have to tinker it again, as Ezoic’s computation will manage them on the fly.
- Offers an abundance of extra tools and services. For example, helping you to optimize SEO title tags, host videos through its video player, speed up the load times on your website, and more.
What Is Sortable?
Having looked into Ezoic, how about the latter half in comparing Ezoic vs Sortable? This time, Sortable also uses its own big data analytics and computation to gauge how well a specific ad layout may perform. But instead of real-time changes to the ads, Sortable gives publishers catered experiences. They have an entire team of analysts and data scientists that’ll help you.
As they analyze your site, with insights and data collected through your users’ interaction with a webpage, they’ll design an optimal ad layout for you. Their support and tech teams can look into on-page optimizations, and change up the ad layout for you. Crucially, they’ll create the best ad layout for your website to gain higher ad revenues and boost user engagement.
Here are a few upsides to picking Sortable and adopting their ad strategies, including:
- Provide an in-depth analysis of your website, including page-level insights. These can gauge user behavior, analyze traffic, as well as perform A/B split testing to see what works best.
- You can display advertising by hosting videos. These include both your own videos, as well as sponsored videos to diversify your site’s content, and offer higher CPMs from advertisers.
- Open bidding for ad spots on your page through Sortable’s more than 30 ad partners. This will allow advertisers to bid handsomely over specific ad banners, earning you more for them.
- Offers a wide variety of ad types, such as native ads, high-impact ads, as well as anchor ads, banner ads, and sidebar ads. This added variety allows them to optimally tweak your site’s ads.
- Optimizes the user experience on your site, like offering lazy loading and managed refreshes that can speed up the load times. Plus, allowing you better control over the ads.txt file.
What Are The Key Differences Between Ezoic Vs Sortable?
Now that we’ve compared Ezoic vs Sortable, here’s a look into how they differ…
Minimum Requirements
Ezoic is much more approachable, as publishers with fewer than 10,000 monthly pageviews can sign up with their Access Now program. On the other hand, Sortable is only suitable for larger publishers. For starters, you need at least 2-million monthly pageviews to qualify for monetizing your site through their platform. This is a very high barrier to entry for most sites.
Regional Traffic
Similarly, Ezoic is also open to publishers from around the world, and it doesn’t matter where most of your traffic comes from. Therefore, they’re perfect for sites that bring in international audiences. Meanwhile, Sortable asks that a majority of traffic comes from the US, UK, Canada, or Australia. Otherwise, you may not be able to monetize as effectively in other regions.
Pricing And Fees
Both Ezoic and Sortable offer publishers a revenue-sharing model to pay for their services. In the case of Ezoic, they publicly quote a 10% revenue share. In other words, they keep 10% of your site’s ad revenues that were monetized with Ezoic. Sortable, however, doesn’t provide a set percentage for all publishers, as you’ll have to get a specific quote for your website.
Approval Time
Ezoic also doesn’t take as long for your site to get approved. Once you’ve signed up, Ezoic can review and approve your site within 1 to 3 days. At most, 10 working days for smaller sites. In Sortable’s case, it can take as long as 3 to 6 weeks. This encompasses the review time, as well as the time taken for your site to go live with Sortable’s ads. It’s much longer than Ezoic.
Setup And Integration
A tie between Ezoic vs Sortable, as they’re both pretty easy to set up and get going. Sortable is a bit more effortless though, as much of the configuration, integration, and setting up is done on their end. Meanwhile, Ezoic does make you go through more hoops. However, the upside is that you get better granularity and control over the ad layout with Ezoic than with Sortable.
Ad Types And Formats
Both Ezoic vs Sortable has a huge variety of different ad types that you can choose to monetize with. There are ads for the sidebar, anchor, header, footer, as well as in-article ads. These can vary between native ads, display ads, video ads, sponsored ads, and more. However, Ezoic has the upper hand in the bidding algorithms for the ads, which could net you higher ad revenues.
Publisher Support
Once again, both Ezoic vs Sortable has excellent support teams to aid publishers. In Sortable’s case, they have an onboarding and Ad Ops team that’ll help to design a bespoke ad layout for your website. Both Sortable and Ezoic have dedicated account managers for publishers. This is on top of the success teams that both of them provide to help optimize and grow your site.
Payment Timeframe
If you need to withdraw your ad earnings faster, Ezoic has a far tighter NET 30-day payment window. This means that, for example, January’s total ad revenues will be paid by the end of February. Meanwhile, Sortable’s timeframe is twice as long, following a NET-60-day schedule. This means that, for instance, January’s total ad revenues will be paid by the end of March.
Which Ad Provider Is Better, Ezoic Vs Sortable?
Now that we’ve compared Ezoic vs Sortable, who’s the better ad provider? Based on what we can see, our crown here goes to Ezoic. They’re more accessible for smaller publishers, and for what you pay, you also get access to numerous other additional services. You get tools that’ll help optimize SEO, speed up load times, host videos, use their cloud-based CDN, and more.
Moreover, there’s also the most pressing issue for publishers – ad revenue. When comparing Ezoic vs Sortable, Ezoic handily earns you more across the board. This is especially the case if your site’s traffic is based internationally and for a wide array of niches or genres. As your site grows, that same AI and machine learning will continue to learn and improve the ads even further.
So much so, that Ezoic themselves has a 25% ad revenue guarantee for publishers. They promise that you’ll earn at least 25% more in ad revenues within 30 days compared to its rivals. If not, they’ll even pay the difference (plus another 25%)! Although, Sortable’s lower CPMs would be made up for their stronger focus on user experience and building audiences around your site.
Whether or not that’s worth the lower ad revenues, that’s up to you. However, we could see in this case, that Ezoic provides more bang for your buck and earns you more over the long run. Still, we’d give Sortable some kudos for their unique approaches to creating an engaging and colorful UX. If you’re a larger publisher, you could give them a try, too. For now, we’ll stick with Ezoic.