$11,663 – January 2022 Ezoic Earnings Report

Anyone who’s monetized anything with online ads would know to fear January. As advertisers exhaust their spending by December, the start of a new year typically marks lower ad revenue. But since we’ve made the switch from AdSense over to Ezoic, does this have to be that painful? Looking back, AdSense netted just $177 for the whole month of September 2020, before we swapped to Ezoic’s premium ads.

Within 30 days, this rose to $606, before skyrocketing to $961 in November, and $902 by December. If you’ve been around a while, you’ll know that our case study did experience a fairly sharp decline in ad revenues by January of 2021. Between January’s often low CPMs and a DNS issue on our case study site, it leads to us earning just $699. Although, Ezoic made up for it in February, where we earned $1,032.

The returns continued to trend ever higher, as it yielded $5,636 in June, $6,957 in September, $7,120 in October, and $8,779 in November. We finally broke the once-mystical five-digit mark by December, with a mighty $11,799 in income. We expected a downgrade by January 2022, and it did happen. Yet, it wasn’t as catastrophic as we first anticipated, as our site netted a healthy $11,663 in ad revenue.

This doesn’t include Ezoic’s clever mediation tools, allowing us to earn through their ads, on top of ads through AdSense, all at once. Traffic into the site did record a hefty increase overall. Visits are now up to around 339,000, with nearly 390,000 pageviews. Of that figure, more than 240,000 of which are ‘engaged’ pageviews. Or, folks who’ve spent a valuable amount of time browsing around the site.

Key Figures

Nevertheless, our January 2022 ePMV (earnings per thousand visitors) is down to $34.37. Still, this is somewhat mitigated by the fact that we’ve gained roughly 32% to 37% more visits and pageviews. It’s for that reason that we didn’t get as much of a crash from December. There have even been certain days where we’d make nearly $500 a day in ad revenue, generally staying above the mid-$300s.

In short, it’s been a pretty decent month as a whole, and we’re continuing to head in the right direction. This is attributed to the content that we’re writing over on that case study site, as well. Primarily, they’re made for hard-targeting specific keywords to best garner maximal traffic returns. We’re looking at how much these keywords are pulling in by monthly search volume, building long-form articles, and giving them at least 6 months to rank.

January 2022 Ad Revenue From Ezoic
Revenue (Total)		$11,633
Traffic	Visits	339,313
	Pageviews	389,738
	Engaged Pageviews	240,188
ePMV (Earnings Per Thousand Visitors)		$34.37

By now, we’re writing at least 100 of these per month. These profits are compounded by the fact that we’re a part of Ezoic’s Premium program, designed to attract high-paying, top-tier advertisers to your site. They have a fairly high upfront cost, but you’re guaranteed to be earning more than what you’re paying. Or, if you’re a smaller site with less than 10,000 visits, they have their Access Now program.

Altogether, you could easily out-earn Ezoic’s own promise that you’ll attract at least 25% more or higher ad revenues… If not, they’ll pay the difference. As your relationship with Ezoic gradually scales up, you’ll be sure to gain access to more services and higher returns over time. If you’re still using AdSense, it’ll make perfect sense to make that switch over to Ezoic to maximize ad earnings for your website.

Ezoic Earnings Video Overview

But what if you’re subscribed to other premium ad networks like AdThrive or Mediavine? Well, take a close look at our figures, and compare… Would you be bringing in as much as you think you can? If so, then there’s no losing by trying out Ezoic for yourself. If you’re unsure about where to get started, feel free to head over to our Contact page or leave a comment in the video below to have a chat…