If you think switching over to Ezoic from Google’s AdSense isn’t worthwhile, then don’t just take our word for it. But, look no further than just how much more lucrative it’s been for our case study domain. 13 months ago, back in September 2020, we relied on AdSense one last time, and it earned us just $177 in ad revenue for the entire month. Then, we swapped over to Ezoic’s network.
Instantly, October 2020 yielded us $606 in ad earnings – a mind-blowing jump within just 30 days. It’s not a one-off, either. November 2020 saw us netting another $961 through Ezoic’s ads. Before finally, we broke into the four-digit mark by February 2021, gaining us $1,032 in ad money. From there, the tally gradually kept on rising, before a steep uptick occurred in June 2021, with $5,636 in returns.
It rose once more by September 2021, peaking at $6,957. It’s now October… So how has Ezoic fared in this month? Impressively, our case study site earned a whopping $7,120 in advertising income, which a year ago, seemed impossible. Although, AdSense has contributed a bit more on top of that. Thanks to their clever mediation tools, Ezoic’s allowed us to automate monetization through both networks at once.
As a whole, traffic into our case study domain is on the up-and-up, too. We gained more than 196,000 visits, with nearly 224,000 pageviews. Of that figure, over 143,000 of them came from what Ezoic classifies as ‘engaged’ pageviews. They’re attributed to folks who’ve spent quite a bit of time on our site. That said, our ad revenue was offset by a slightly lower ePMV (earnings per thousand visitors) of $36.29.
Key Figures
The data is overall quite promising. You can see in our monthly snapshot that our daily ad earnings are generally above $200. It marks a massive improvement back when we tended to yield less than $50 a day. For October 2021, in particular, it peaked at $283 in per-day ad revenue, which is insane. It didn’t occur magically, of course. One of the most consequential factors was the content that we were writing.
Since the very beginning, we’ve reinvested much of our profits into new, and high-quality content. For the most part, our case study domain produced long-form, SEO-targeted, and organically-researched articles. With extensive keyword focusing in mind (aiming for higher volume keywords), we hoped to continue garnering traffic onto our site. It does seem that Google’s algorithms have noticed what we’re doing, and are seeing us more favorably.
| October 2021 Ad Revenue From Ezoic | ||
|---|---|---|
| Revenue (Total) | $7,120 | |
| Traffic | Visits | 196,213 |
| Pageviews | 223,502 | |
| Engaged Pageviews | 143, 260 | |
| ePMV (Earnings Per Thousand Visitors) | $36.29 | |
Admittedly, we’re playing the long game here, as it takes at least 6 months or so before that content starts ranking sufficiently well enough to earn money. But overall, we’re pretty pleased with our returns so far, after making the switch to Ezoic. It also helps that we’re subscribed to their Premium program. To be fair, this tier has a fairly high upfront cost to pay, but the end result is well worth the price.
It’s a win-win, basically, as you’re now inviting top-tier (and high-paying) advertisers onto your site. It has since eclipsed Ezoic’s own guarantee of you earning 25% or more in ad revenue after making that transition over to their network… Or, they’ll pay the difference. In our experience, our ad revenue shot up 242% in the first month alone and has been growing rapidly ever since. There’s no losing here.
Ezoic Earnings Video Overview
If you’re not already a part of the Ezoic ecosystem, now is the right time to make the switch, especially if you’re still using AdSense. Even if you’re subscribed to other premium ad networks like Mediavine or AdThrive, it’s certainly worth giving Ezoic a go. If you’re unsure about where to start, head over to our Contacts page or leave a comment in the video below, and I’ll be happy to have a chat…
