March 2022 marks the one-and-a-half-year anniversary after we’ve swapped to monetizing our case study domain with premium ads from Ezoic. Thus far, it’s been astounding to see our ad revenues go from strength to strength. It’s continually set new records almost every month now. For some added context, we migrated to Ezoic back in October, as AdSense yielded us just $177 for the prior month.
Adsense was disappointing, to say the least. However, that was short-lived, as within a month later, Ezoic’s ad revenues had already peaked at $606. That’s nearly 3.5x as much inside of 30 days compared to Google’s AdSense. From there, it continued to rise even further. Some months later, in March 2021, our case study domain was comfortably within the four-figure mark, with $1,186 in ad earnings.
So, how far have we come in one year? Well, as you might’ve glanced in the title, our March 2022 ad revenue, courtesy of Ezoic, has peaked at a new all-time high. Standing at $16,136, it’s a whopping 13.6x gain in 12 months, between March of 2021 and 2022. To be fair, this also includes ad revenues earned through Ezoic’s mediation tools. Specifically, around $2,300 of it came from mediated ads.
Mediation is what Ezoic calls a technique where they’d swap out an Ezoic-powered ad for Google’s. That’s assuming Google could earn you more than Ezoic. In addition, it’s worth mentioning that our case study domain was monetized as a part of Ezoic’s premium program. This has allowed us to net more by showing ad revenues from top-tier, high-paying advertisers, earning us around $3,400.
Key Figures
There are several noteworthy observations for March 2022. In particular, we have to look at organic traffic, which has been on an upwards trend. Once again, we’re setting new records, with more than 400,000 visits and nearly 459,000 pageviews. Among them, almost 279,000 of them were classed as ‘engaged’ pageviews. As such, it’s not surprising that our ePMV (earnings per thousand) is up to $40.
Impressively, our daily ad revenues from Ezoic are also astonishing. At its height, we earned around $627 in a 24-hour span, or in the mid-$400s on a worse day. In other words, we’re earning between 2.5x to 3.5x more in a single day now with Ezoic, than we did with AdSense across an entire month. Looking at the charts closely, you’ll note that we did have a bit of a traffic decline later in March.
March 2022 Ad Revenue From Ezoic | ||
---|---|---|
Revenue (Total) | $16,136.32 | |
Traffic | Visits | 400,022 |
Pageviews | 458,979 | |
Engaged Pageviews | 278,879 | |
ePMV (Earnings Per Thousand Visitors) | $40.34 |
This was due to a redirection issue, but it was then corrected and has been looking good since. There’s an additional factor to consider when analyzing our high returns from monetization this month. Ezoic’s been working hard on tweaking their back-end, especially with how mediation works with AdSense. In prior months, we’d usually earn hundreds of dollars from ads through AdSense mediation.
As we’ve noted, our March 2022 mediation earnings were substantially higher. It could be that Ezoic has been able to further optimize mediation, earning publishers like us that much more. As such, and after having monetized with Ezoic for this long, we believe there are fewer reasons not to make that switch. We have plenty of guides to help you get started with Ezoic and optimize it to suit your needs.
Ezoic Earnings Video Overview
If you’re unsure about migrating to Ezoic, they have an ad revenue guarantee in place. Here, they’ll promise that if you don’t earn at least 25% more than its rivals in 30 days, they’ll pay the difference (plus 25% on top of that!). We’ve also shown that compared to other ad providers such as AdSense, Mediavine, or AdThrive, Ezoic would almost always pay you a whole lot more in ad revenues.
Should you have any questions, feel free to browse around our many guides. We’ve since completed handy on-page SEO checklists and delved into the tips and tricks of how to do keyword research. Plus, you could discover some of the best free keyword research tools out there. Should you still have some lingering uncertainties about moving to Ezoic, you can leave a question on the ask me anything page and I will answer as best I can.
Supporting Payment Evidence
To help show that our earnings are as honest and authentic as possible I will include some additional evidence from time to time.
As mentioned for this month we will receive a payment from Ezoic and another payment via Adsense. Below is the email confirmation from Payoneer.
Here you can see the payout from Adsense via Ezoic’s mediation tool for £1,770 which is converted from $2,306 that was owed.
7 comments
Great insights ??
whats the average word count?
Great results
I aim for 3000 words per article.
you have high ecpm because of long form of content??
Hi Rahul, the high EPMV, is down to a USA audience, lots of ad placement options and long content yes. What kind of EMPV are you getting?
I am getting $12 EPMV. I enabled full page ads after reading your blog. I hope EPMV will increase in few days.
I get 50% traffic from tier 1 countries and 75% audience is desktop but content is not long. Now i decided to add 2000 word long content to my website and if content required longer version, i may add 3000 word as well. I am glad, if found your blog. Do you have more blogs?
I am glad that I could help. Do let me know how you get on. If you have any more questions that I can assist with use this page https://displayads.info/questions/ I will answer anything I can for you.