I am sure you’ve heard about BARD and CHATGPT integration with the search engine and they will give straightforward answers in a form of blogposts.
Do you think we’re witnessing a huge decline in traffic?, and what would you say to someone starting a content website based on informational content?
I love these questions.
Do you think we’re witnessing a huge decline in traffic?
I think you are asking if I think the traffic to websites is about to decline as the information could be provided at the console/SERP/AI interface level. I do wish I knew the answer to this, I’m really not sure.
There is a good chance it could decline, it’s certainly not going to happen overnight. Google makes so much money from there Ad Exchange product, they wouldn’t allow all of that income to disappear overnight by its own doing. So if they did move to this new AI output search feature then they would need a new ad product to support it and we as publishers would need to look at how we can monetize that next.
What would you say to someone starting a content website based on informational content?
I would say I wish you well. I only really got going at good speed about 2 years ago.
I would tell you:
- Read this. It is written for your scenario.
- Focus on US traffic only.
- Do proper keyword research. Read this. Focus on topics with 400+ monthly volumes. Free keyword research tools here.
- Only create content focused on keywords.
- Allow 6-12 months for content to rank.
- Use a premium ad provider. Read this.
- Hire someone to do the work for or assist you as soon as you can afford it, to help you scale.
Paul.