Do you use a sidebar? If so, can you use it to increase EPMV? How is your sidebar built? Thanks in advance.
Hi Mike,
If you are running any desktop traffic the sidebar is certainly worth it. To give you an idea, on our case study site we have one sidebar with two ad placeholders on there (one normal and one floating).
The normal placeholder is worth 3% of the entire site ad revenue ($525) and the other is worth 5% of the entire site add revenue ($875). Totalling $1,400 worth of ad revenue just from the sidebar.
The sidebar is built just using the theme defaults and then including two ad placeholders. Make sure one of them is a floating sidebar placeholder.
Adding more ad placeholders to your site will always help EPMV. So please add in more and let me know how you get on.
If you have more questions please just ask.